The MyTEAM community in NBA 2K26 has started a movement under the hashtag #PlayersOverProfit, objecting to high prices and the “pay-to-win” mechanics in the game.
Many long-time fans believe that earning good cards now requires too much money or too much effort, which has completely removed the fun aspect of the mode. There was a limit to how much fans could endure this pricing, and that limit is long broken.
Fans have started protesting against NBA 2K26 on all social media platforms. They are calling for lower prices, increased card drop rates, and a more equitable MyTEAM experience for all players.
Community Pushback Grows
The main goal of the hashtag is to tell all NBA 2K26 players to stop buying cards. The lost revenue might make 2K make the right decision.
The hashtag is running across various social media platforms like Reddit, YouTube, and X. Fans are voicing anger at how expensive MyTEAM has become. Packs are costly in terms of VC, and top-tier cards have become rare and hard to get without throwing money at the game.
Fans say the auction market is broken. Prices stay high even when new content drops. Some players have encouraged others to stop buying packs altogether, hoping that lost revenue will make 2K notice.
Even streamers and content creators have joined in, sharing videos and posting about the unfair pricing system in the game. The hashtag #PlayersOverProfit has since taken over MyTEAM discussions, with thousands of posts demanding better rewards for players who don’t pay.
Overall, it’s a united stand against the profit prioritization that the recent games have been subject to. While 2K hasn’t yet responded to the protest, players say they’re not backing down until changes happen. The movement has reminded the gaming world just how powerful the NBA 2K community can be when it speaks with one voice.
