American-style casual wear becomes more playful with the Raccool collection by CC Double O.
Launched by Jaspal Group in 2004, the CC Double O brand caters to a younger, outgoing and adventurous audience as well as kids.
That adventurous spirit is embodied in the raccoon, native to North America. The mischievous mammal even appears in urban areas like the Big Apple.
"Raccoons are New Yorkers' smart and fun-loving friends. They're also up for exploring and always ready to embark on adventures and seek new experiences," said CC Double O's general manager, Krit Singhsachathet.
"The character of the adventurous raccoon is incorporated into the brand's cool DNA, resulting in the Raccool by CC Double O collection. The Raccool is a new friend who will encourage you to explore new adventures and dare to be different."
The launch event featured actor Thiti Mahayotaruk along with Thanida Manalertruengkul, who posed with the anthropomorphic Raccool and explored the collection at the CC Double O store in CentralPlaza Lardprao.
With contrasting black fur around its eyes, the Raccool's face stands out in the collection's designs. Its full-body depiction in striped shirt matched with white pants further shows the Raccool has style.
The new collection includes T-shirts, polo shirts, shorts, dresses and accessories to complete a cool summer look.
