A Pizza Hut customer has accused the restaurant chain of "sexualising" ketchup - and stated that he was "put off" using the sauce.
31-year-old Adrian Shann was offended by the words "Shake, Squeeze and Squirt" that were printed on the tomato ketchup bottles.
The furious customer had noticed the wording when he visited a Pizza Hut in Hull last month, reports The Mirror.
It was his first time eating out at the food chain and he had spent £23 on his meal.
Mr Shann said: "It's not innocent in my eyes. The barbecue sauce one said 'Squeeze', but the ketchup one said that... it put me off using it.
"It literally sounds like an app for swingers. I do not understand how someone could put that sentence together, it's awful.
"It is because of the chain's marketing aimed at children that I am worried."
During his visit, Mr Shann said he noticed a family dining nearby with their kids.
However, they didn't seem too fussed by the bottles and were making jokes about the wording.
Mr Shann added: "The adults had a laugh and then the children were asking their parents to tell them about it.
"If I had my niece with me, I would be worried. It's definitely not appropriate."
Mr Shann sent a complaint to Pizza Hut and claims he didn't receive a response at first.
Pizza Hut has since replied to him via Hull Live and said: "I can only apologise if you were caused any offence or upset on your recent visit to our Hut, please know it is not our intention to make any of our guests feel uncomfortable.
"The wording on our ketchup is not meant to cause offence and sorry if this was interpreted this way.
"This has been the labelling of all ketchup bottles in our restaurants for some time now, and I can only apologise if this impacted the enjoyment of your email."
It wasn't enough for the frustrated diner though, who has since said: "I am not happy with their response.
"I cannot imagine anyone looking at that sauce as tomato ketchup again.
"It is sexualised and even more so now they didn't deserve my custom.”
Mr Shann says he has now gotten in touch with MP Emma Hardy in an attempt to get the branding changed.
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