The title of 21-year-old Hannah Rodgers’ first album may seem like an attempt to capitalise on the zeitgeist but, satisfyingly, is actually taken from a 1947 Auden poem about industrialisation. There’s plenty more pleasingly cliche-defying action from Pixx here – who looks like a hip south London art school student but actually went to the Brit school, and who makes ethereal electro but performs it as if she might nut you at any moment. Perhaps the most obvious touchstone for Rodgers’ crisp and airy pop is British electronica of the late 90s, with the new-agey lyrics and otherworldly sonic motifs bringing to mind Zero 7, Dubstar, Morcheeba, and, occasionally, Lemon Jelly jolliness. Yet by flitting between a low, clear vocal, and something more urgent and old-fashionedly English, which evokes both 1960s pop and Tudor carols, Rodgers manages to dodge straightforward comparisons. It makes for a riveting and refreshing debut, which balances weirdness with sweet and soothing electropop joy.
