Pipped at the post: Bill Shorten loses out as Malcolm Turnbull wins Instagram campaign

Malcolm Turnbull with the member for Higgins, Kelly O’Dwyer, at a morning tea in the federal electorate of Higgins at the Malvern town hall in Melbourne. Photograph: Mike Bowers for the Guardian

The results are in: Malcolm Turnbull has won the election ... on Instagram.

New figures from the photo-sharing platform show the prime minister had the best response of any politician over the eight-week campaign, posting all 10 of the most popular images. The best-liked was of him drinking tea backstage before going on Q&A with a cold.

But the Labor leader, Bill Shorten, deserves a nod for increasing his followers by nearly 78% from 8 May to 29 June. He also had the “most overperforming post” in terms of engagement in relation to following: a snap of him and the former Labor leaders Bob Hawke, Paul Keating and Julia Gillard just before the Labor campaign launch.

Here’s a selection of highlights of the campaign, as it played out on Instagram.

Tanya Plibersek poses with a pineapple

Steven Ciobo, minister for rock lobsters

Barnaby Joyce ‘catching up’ with a bag of tomatoes

Ed Husic, Richard Marles and Jason Clare: we’re the worst band in the world but we don’t give up

A campaigning classic from Turnbull

Terri Butler celebrates 800 phone calls in a day

A #throwback to Lucy Turnbull ‘with a very young Daisy’

Nuns defacing the Sex party’s posters (... allegedly)

Behind the scenes at the Labor launch (no bowls of brown M&Ms here)

Julie Bishop feigns interest in QR codes

Shorten on marriage equality

Richard Di Natale’s second wombat of the campaign

Barnaby Joyce’s dog in a suitcase

A confronting selfie from Christopher Pyne

Turnbull nails it with a picture with Waleed Aly