Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Reuters
Reuters
Business
Munsif Vengattil

Pinterest projects 60% sales growth in fourth-quarter as ad sales rebound

FILE PHOTO: Screens display the company logo for Pinterest Inc. during the company's IPO on the front of the New York Stock Exchange (NYSE) in New York, U.S., April 18, 2019. REUTERS/Brendan McDermid

Image-sharing company Pinterest Inc <PINS.N> projected a 60% sales growth for the current quarter, off the back of a healthy rebound in ad spending by businesses after the early months of COVID-19 pandemic wreaked havoc in the industry.

The forecast, which the company termed an 'informal' one, compares to a 35% growth modeled by Wall Street analysts, according to Refinitiv data.

Shares of the company, which also beat third-quarter sales estimates, jumped 28% to $63.05 in extended trading.

Pinterest said it benefited as advertisers redirected spending to its platform following a social media ad boycott campaign that began in July.

A long list of companies have pulled advertising from Facebook Inc <FB.O>, in support of a campaign that called out the social media giant for not doing enough to stop hate speech on its platforms. Some companies have returned since.

"Advertisers tell us that Pinterest is brand safe relative to other consumer internet platforms," Chief Financial Officer Todd Morgenfeld said.

That boost may wane after the U.S. election cycle is over in November, Morgenfeld cautioned.

Pinterest also noted it gained four million monthly active users (MAUs) in late September as younger users turned to the platform to get design ideas for customized wallpapers for Apple Inc's new iOS version for iPhones.

"We expect these 4 million MAUs are more likely to churn in Q4," Morgenfeld said.

Monthly active users jumped 37% to 442 million during the third quarter.

Revenue in the United States, the company's largest market, jumped 49% to $374 million. It reported average revenue of $1.03 per user, above FactSet estimates of 90 cents.

Pinterest's total revenue jumped 58% to $443 million, well ahead of analysts' estimates of $383.5 million.

(Reporting by Munsif Vengattil; Editing by Maju Samuel and Shounak Dasgupta)

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.