Friday sees the UK release of No, Pablo Larraín's feature film about the successful campaign to overthrow of Chilean dictator General Pinochet orchestrated by young advertising executive René Saavedra, played by Gael García Bernal. Under international pressure, Margaret Thatcher's favourite South American leader was forced to agree to a referendum on keeping him in power. The No campaign (from, as the film's publicity would have it, a team of Chile's "Mad Men") had to work in the face of his secret police. Fittingly for a film about an ad man, No has a nifty digital marketing campaign cooked up by Network Releasing and Way To Blue – including the infographic, above, telling you all you want to know about the history of Chile and the landmark referendum that got rid of a tyrant.
