With over 8 million PS2's sold in the UK - will the PS3 do this well? - it was only a question of time before Sony began targeting consumers who had previously been resistant to the console's charms. Yes, Sony are launching a pink PS2 console. It comes bundled with pink controllers and memory card plus a copy of Singstar Popworld and mics. Cynical targeting of 8 year old girls you say? Well, it didn't harm Nintendo and their highly successful pink DS. The popularity of Singstar and Buzz - or "socially interactive" games as the press release calls them - would suggest the market is ready for the pink PS2. But just in case, Sony have said it will be "limited edition" when it launches on the 8th Nov this year.
Update Sony have reduced the price of the normal "black" PS2 to 94.99 pounds in the UK. The opening shot in the Christmas sales war has been fired...
