Another week goes by, and another gadget is "girlified" with the release of a pink version. This time it's Motorola's super-slim Razr handset that's got the spray treatment, with a new pink model that's set to retail at Carphone Warehouse stores from the beginning of next month.
Here's some guff from the press release. Bear with me on this one.
The ultimate fashion accessory - the Pink Razr will definitely make you stand out in a crowd. Sleek and sophisticated, this hot new phone will be ... the perfect Christmas gift for girlfriends, sisters and all fashion followers. Mirroring the sharp aesthetic design of the best seller Motorola Razr, the Pink Razr is set to be on every young lady's Christmas wish list!
Is this actually what women want in terms of gadgets? Is the human race so simple that men opt for sleek silver or ballsy black, while the female population puts its money into pulsatings pinks and ravishing roses?
While I find it hard to believe that it's enough to release a pink product to draw in the harder-to-reach demographics, there's a part of me that realises that pink gadgets must actually have some purchase in the market, or nobody would bother.
Is this all women are worth?
