I know Aleks picked up on this before, but Nintendo finally announced their pink Game Boy Advance SP at Game Stars Live. Yes, rather than concentrating on trying to release EVEN ONE NEW GAME THIS SUMMER for the Gamecube, Nintendo have decided that a new colour of GBA, designed to appeal to "gadget girls", is what is needed. Apparently, and I jest not, the pink GBA is "small enough to slip into handbags everywhere". Unlike the blue ones, obviously. And it gets worse...
The likes of Kate Moss, Claudia Schiffer and Christina Aguilera are supposedly fans of the newly coloured Game Boy, although who wouldn't be if you've been given one for free? Finally, the appeal of the new handheld is encapsulated not in the fact that there is a raft of cracking games available for it. Nor that it can hook up with your Gamecube. No, it's those often unnoticed benefits - the fact that "that it could pass as a compact mirror" and "will match your favourite shoes" - that they choose to highlight. Er, anyone?
