If you want a sure way of making children aware of their gender stereotypes, take them to a shop divided by ‘boys toys’ and ‘girls toys’. In the blue corner we have action figures, and in the pink corner, Barbie.
As pressure grows from consumers and campaign groups, such as Let Toys Be Toys, retailers are changing. Last month, for example, Toys R Us dropped the gender filter from its UK website.
As you’re doing your Christmas shopping, we’d like you to share photos of the gendered shop sections and products you come across, like the below pink globe.
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