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The Guardian - UK
The Guardian - UK
Environment
Hannah Gould

Pink for girls, blue for boys: share your pictures of gender stereotypes in toys

A pink sign at Hamleys Toy Shop saying girls
A pink sign at Hamleys toy store in London, 2008. Some retailers are now addressing gendered marketing. Photograph: Frank Baron for the Guardian

If you want a sure way of making children aware of their gender stereotypes, take them to a shop divided by ‘boys toys’ and ‘girls toys’. In the blue corner we have action figures, and in the pink corner, Barbie.

As pressure grows from consumers and campaign groups, such as Let Toys Be Toys, retailers are changing. Last month, for example, Toys R Us dropped the gender filter from its UK website.

As you’re doing your Christmas shopping, we’d like you to share photos of the gendered shop sections and products you come across, like the below pink globe.

You can share your pictures by clicking on the ‘Contribute’ button on this article. You can also use the Guardian app and search for ‘GuardianWitness assignments. We’ll include the best submissions in a gallery.

  • GuardianWitness is the home of user-generated content on the Guardian. Contribute your video, pictures and stories, and browse news, reviews and creations submitted by others. Posts will be reviewed prior to publication on GuardianWitness, and the best pieces will feature on the Guardian site.
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