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The Guardian - UK
The Guardian - UK
Business
Monkey

Piers Who?

Former Daily Mirror editor Piers Morgan has been named the winner of the American celebrity version of The Apprentice. The Britain's Got Talent judge described himself as an "evil, obnoxious, disgusting Brit" in the final boardroom showdown, beating former boxer Lennox Lewis to the title after he raised £250,000 for charity. Morgan has become desperate for fame since becoming a full-time celebrity, even titling his latest book Don't You Know Who I Am? He won't be too happy with MSNBC's take on his win though, headlining its story "Relative unknown wins Celebrity Apprentice". And the sub-head: "Piers Morgan took the title, but he will soon be forgotten by the public." Ouch.

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The Guardian - UK
The Guardian - UK
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