It's cliché time. Piers Morgan, the cat with more than nine lives, has already had more comebacks than Frank Sinatra. Now we learn that the he is to get yet another high profile media role as MailOnline's US-based editor-at-large.
The naughty boy of British journalism who has spent his career skating on thin ice - yes, the clichés keep coming - never knows when he's down.
In fact, he is never down. He never accepts defeat. He faces rejection with that familiar simpering smile and looks to the next opportunity.
Few, if any, journalists could have risen above the problems he has encountered (and been responsible for).
At 29 in 1994, Rupert Murdoch appointed him as editor of the News of the World and he was soon in trouble. Within a year, he fell foul of the Press Complaints Commission for publishing photographs of the then wife of Viscount Althorp, Victoria, while inside a clinic.
The PCC's chairman, Lord Wakeham, asked Murdoch to repudiate Morgan in public, which he did. It is the only known occasion in which Murdoch has criticised one of his editors in public while still in his employment.
Morgan soon left the NoW to become editor of the Daily Mirror and was soon in trouble. He had to issue a public apology for his 1996 headline before the England football team were due to play Germany, "Achtung Surrender! For you Fritz ze Euro championship is over."
But that was small beer compared to the City Slickers affair in 2000. Morgan was revealed to have bought £20,000 worth of shares in the computer company Viglen just before his Mirror colleagues, who wrote the City Slickers column, tipped Viglen as a good buy.
Morgan was adjudged by the PCC to have breached the code of practice but, against the odds, kept his job. The Slickers were not so lucky: Anil Bhoyrul and James Hipwell, were later convicted of conspiracy to breach the Financial Services Act.
Hipwell spent seven weeks in prison while Bhoyrul was sentenced to 180 hours of community service.
At their trial it was discovered that Morgan had bought many more Viglen shares than the PCC had been told about (amounting to £64,000). But he escaped without censure.
In 2004, Morgan was fired for publishing false photographs alleged to show Iraqi prisoners being abused by British soldiers.
That could have been the end of his media career. Instead, he went into partnership with Matthew Freud and gained, albeit briefly, ownership of the industry trade magazine, Press Gazette.
Then he helped to set up and launch First News, a weekly paper for children that has gone from strength to strength ever since.
He co-hosted a Channel 4 current affairs show on Channel 4 with Amanda Platell that flopped. No matter, Morgan was chosen to be a judge on the US TV show, America's Got Talent and then Britain's Got Talent. He also headlined an ITV interview show that continues to run. He was also given a column in the Mail on Sunday magazine, which is still running.
In 2005, his first memoir, The Insider: The private diaries of a scandalous decade, was widely ridiculed for its lack of accuracy. Morgan simply smiled and counted the takings.
He was chosen in 2011 to replace Larry King on CNN and, despite poor ratings from its beginning, he managed to hold on to the job until March this year.
Morgan was questioned during the Leveson inquiry about an article he wrote in the Daily Mail in which he claimed to have been played the tape of a message that Paul McCartney had left for his wife, Heather Mills, on her mobile phone.
In February this year, it emerged that Morgan had been interviewed under caution by Scotland Yard detectives investigating phone-hacking in December 2013.
Back to the clichés. No mud sticks to Morgan. He is a one-off, a thick-skinned charmer who has marched through life to the sound of his own drummer.
