Piers Morgan has come up with a way for Susanna Reid to become a billionaire - by stripping off.
The Good Morning Britain hosts were discussing the news that Kim Kardashian has become a billionaire when he made the outrageous suggestion.
Kim has reportedly sold a $200 million stake in her cosmetics business KKW Beauty to the French beauty company Coty, meaning the entirety of the firm is worth $1billion alone.
And Piers suggested that Kim made all her money by taking her clothes off, which he advised Susanna do on air to make GMB the "most famous show in the world".
"Congratulations Kim," Piers said.
"Kim Kardashian has sold a chunk of her beauty company for $200million, making her almost a billionaire.
"I think we are all thrilled with that aren't we, at this time when everyone is losing their jobs. Great to see the talentless Kardashians are even richer.
"Just goes to show you just need to strip off and flip the bird, and you too can be a billionaire.
"Honestly Susanna if you go topless right now and flip the bird to the world you will make this show a hit and get rich."
He continued: "The combination of you topless, we could become the most famous show in the world."
But Susanna (unsurprisingly) wasn't keen on the idea.
"I might not risk it thanks," she told Piers.
* Good Morning Britain airs weekdays at 6am on ITV
