Ticked off Piers Morgan has taken a pop at SAS: Who Dares Wins star Ollie Ollerton - and reignited his war with vegans.
The Good Morning Britain host was left fuming after the hardman said the telly host wasn't wanted on the show as he isn't tough enough.
Unmoved Piers said he would refuse to go on anyway - and labelled his C4 rival a "kale-munching quinoa-guzzler" after discovering he's a vegan.
Piers has a history of feuding with vegans and he's now mocked telly tough guy Ollie over his dietary choices.
Writing in his Mail On Sunday column, the 55-year-old GMB star fumed: "He doesn’t want me as a contestant on the show (I have never asked to be on it…) because I’m apparently not tough enough.
"Given many of my family have been in the Armed Forces, including my brother Jeremy who is still serving as a colonel, I take exception to this unsubstantiated smear.
"I continued reading Mr Ollerton’s interview and discovered he’s a ‘staunch vegan’, which immediately gives me a physical advantage."
He went on to recount a story Ollie told about being savaged by a chimp and poked fun at him by saying he "wailed" about his injuries.
Piers added: "Then I learned he was once attacked by a crazed circus chimpanzee that left him with wounds that resembled a ‘badly packed kebab’.
"‘It was the most horrendous moment of my life,’ he wailed.
"If the kale-munching quinoa-guzzler persists in publicly taunting me like this, he may find that it was in fact the second most horrendous."
Piers turned his attention to the SAS: Who Dares Win star after taking aim at politician Dominic Cummings.
He claimed he is "toast" amid calls for his immediate sacking.
The senior government advisor has been slammed for travelling more than 250 miles from London to his parents' house in Durham, despite the government's instructions stay at home during the coronavirus pandemic.
