It started out as a joke, but soon became more.
The ultimate Marmite figure, the idea of Piers Morgan in Number 10 is exciting for some and worrying for others.
But just in case we needed more reason to debate over the man, Piers himself has penned a "manifesto" of hypothetical pledges - outlining what he'd do if he were to suddenly run into political power.
Much of the piece, laid out by Piers for The Daily Mail, is dedicated to what we might expect from him - sacking the Cabinet ministers he's so ruthlessly cross-sectioned on Good Morning Britain, raging against vegans, and making two hours of sport a day mandatory for school children.
He also writes that he'd urge the Queen to strip her grandson Prince Harry and his wife Meghan Markle of their royal titles - those being the Duke and Duchess of Sussex.
Perhaps unexpectedly, Piers also calls for teenage Swedish climate change activist Greta Thunberg to be made his Environment Secretary - and interesting choice given his past reticence about her.
And ever one for a fiery clash, he couldn't go without cracking a few quips at the expense of some of his celeb feuds.
He recently made headlines with his frank opinions on Liz Hurley's steamy Instagram offerings.
He's also clashed before with actor Hugh Grant.
So it shouldn't be a surprise that he writes: "I'd deport Hugh Grant to anywhere that would have the whiny, pompous, irritating, sanctimonious little bore - and put his ex-girlfriend Liz 'look at my whammers!' Hurley under a curfew requiring her to wear clothes in public places during the hours of daylight, for the sake of what's left of her dignity."
The most popular point of the manifesto will likely prove to be the last, in which he details plans for the country every vulnerable person in the the UK has been vaccinated against the coronavirus.
Piers adds: "Finally, and if this doesn't get me elected then nothing will, I'd announce a 4-day national holiday to take place the moment the last person in Britain who needs a Covid vaccination gets one.
"Everyone would be given £100 and a direct instruction from their new Prime Minister to go absolutely bonkers."
