Piers Morgan called for his co-host Susanna Reid to have a naked photo of herself taken for her 50th birthday.
The pair had been discussing Gwyneth Paltrow's birthday suit photo taken to celebrate turning 48.
Actress Gwyneth ditched all her clothes for the nude photo as she artfully posed in her garden.
Discussing the picture, Piers said: "48 years old... I mean, she does look sensational, you have to admit. There's no other way of describing it.
"Interesting decision to do that. I mean would you two [Charlotte Hawkins and Susanna] do that?"
"No," Susanna replied promptly.
Piers asked "Does that mean you'll be a year older than Gwyneth?"
"Yes I am and I'm going to be 50 in December," Susanna replied, before jokingly adding: "It did cross my mind - shall I do that for my 50th birthday!"
Piers exclaimed: "Yes! Yes! Susanna Reid birthday pic at 50."
"And then my mind went to how much embarrassment it would cause the children," Susanna quipped. "And Apple, who is Gwyneth's 16-year-old daughter, just put one word on the comments section - 'Mum'
"You can just feel the weight of that 'Mum'."
*Good Morning Britain airs weekdays at 6am on ITV
