Piers Morgan hit out at his ITV co-stars Holly Willoughby and Phillip Schofield in an epic sweary rant during an awards ceremony.
The controversial TV host branded the This Morning duo "snivelling little b*****ds" in the savage outburst after Good Morning Britain lost out to the daytime favourite at Monday night's TV Choice Awards.
Piers didn't stop there as he shocked the audience into laughter by dropping the F-bomb multiple times in his own commiseration speech.
He told the showbiz crowd: "I just want to say how thrilled I am for everybody at This Morning. Anyone loves you guys more than you love each other its me.
"Love you, love you so much," he mimicked before dealing the big blow.
"Actually I don’t love you I hate you, you snivelling little b*****ds.
"Every time we come to these things I get told it's our time. It's never our time, it's always their time. F*** you and f*** your awards."
Finishing his speech, the fuming presenter joked in a childish voice: "We're all part of one big happy family.
"Are we f***!"
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Speaking on GMB on Tuesday following the awards, it seems the dust still hasn't settled for Piers.
The 54-year-old said: "Holly and Phil go up and it's like one of the most sickening love fests you have ever seen in your life.
"I was sat watching this in the front row and I was feeling the nausea rising in my bowls and I was like this is the most sickening thing I have ever watched in my entire life.
"Plus the 'we can’t believe it, us, little old us. Winning our 85th award. In the last 3 months. What a shock. We want to thank everybody'. In the meantime. 'Love you, love you more'."
This Morning won Best Daytime Show at the TV Choice Awards 2019 during a glitzy ceremony in London.
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