Piers Morgan has furiously hit out at a Good Morning Britain viewer who wrote in to the program saying 'White Lives Matter'.
The outspoken host blasted the "ignorant" viewer after a 'White Lives Matter Burnley' banner was flown over the Etihad Stadium last night during the Premier League clash between Manchester City and Burnley.
The act has been condemned by Burnley's captain Ben Mee and manager Sean Dyche, Birmingham Mail reports.
Watch the video above to see Piers Morgan address the controversy and explain why it was a problem
Piers said: "Already our GMB iPad here with viewers comments lighting up.
"Sorry white lives do matter, white lives matter too. Why do white lives not matter?”
"Honestly if that’s the way you think, you are ignorant, and you need to find out what it means, why Black Lives Matter has become a hashtag, what it’s about.
"If you honestly think your response should be “white lives matter”, you don’t get it.
"You just don’t get it. So you need to find out."
He added: "You’re exactly what they’re talking about, the protesters.
"When they protest about people just not being aware, this is what they mean.
"If your gut reaction is “white lives matter” That’s the problem, right there.
"So be better, educate yourselves. It’s not hard, just find out.
"What about Dominic Raab with his taking the knee, thinking it’s from Game of Thrones? Be better educated, then we may get somewhere."
Good Morning Britain airs weekdays from 6am on ITV
