Piers Morgan has demanded a public apology from Holly Willoughby over This Morning’s “sexist” attempt to secure a gong at the National Television Awards.
The Good Morning Britain host couldn’t wait to hit out at the This Morning presenter after a group of male strippers from Magic Mike Live appeared on the show in a bid to help them win the Best Daytime Show award.
Morgan hit out: “Halo Holly and Saint Schofield, they’re so desperate to cling onto this title they win every year at the NTAs, they’ve actually got a bunch of male strippers, naked – in my view in a very sexist and exploitative way, to support their way to win an NTA.
“Why would you need that? Imagine if I’d used a bunch of naked women. I’m actually very annoyed. I think This Morning are being sexist and exploitative. I think they should be ashamed of themselves.”
He mockingly added: “In fact, I want a public apology from Holly Willoughby, the queen of the jungle.
“I’d like her to apologise for this overt use of naked male flesh in a shameless attempt to prop up their flagging, desperate they’ve won it every year for seven years but they’ve never had to come up against us. Everyone who comes up against us we crush in our wake.”
Morgan’s comments come after co-host Susanna Reid vowed to present Good Morning Britain “drunk” if the show wins the award at the glitzy ceremony, which will take place on January 22.
In a bid to drum up votes from the public, Reid promised that she would break her alcohol ban if the show wins over its competitors.
The presenter appeared to be taking cues from fellow Willoughby and Phillip Schofield, who famously turned up to film This Morning while feeling worse for wear after winning an NTA.
Good Morning Britain and This Morning are going up against Loose Women, Sunday Brunch and The Jeremy Kyle Show in the category.
