Piers Morgan was left baffled this morning over a choice Good Morning Britain made to bleep out the word "t*".
The 54-year-old presenter proceeded to repeat the word as his co-hosts tried to stop giggling.
While wishing actress Line of Duty actress Vicky McClure happy birthday, a clip was played of one of her character Kate Fleming's best lines of series five.
Kate made the cutting remark when AC-3 officer Brandyce tried to pull rank over herself and DS Steve Arnott.
She remarked: "It's Michelle isn't it? Listen Michelle we're AC-12.
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"We do this to other units week in, week out so don't try telling me how it works
"We're witnesses not suspects so stop making a t*t of yourself and p**s off."
After the clip played, Piers took on a high-pitched voice as he seemed to mimic the producers on GMB: "We apologise! Too many people offended about the use of the word t*t!
"We're not allowed to use the word at 6.21 and 17 seconds! And we would like to apologise to anybody who was offended by the use of the word 't*' at 6.21."
"They might be referring to the bird of course," Kate Garraway pointed out.
"What do you call a great t*t?" Piers Morgan. "Seriously?'
He added as Susanna tried not to laugh: "There loads of t*ts!"
*Good Morning Britain airs weekdays at 6am on ITV
