Piers Morgan slated Eurovision Song Contest's James Newman in an epic takedown on social media.
It's going down in history for all the wrong reasons as the UK's worst defeat in years at Eurovision.
The UK failed to score a single point from the judging panel and voting public in the hotly-anticipated singing competition over the weekend.
Our entry James, who is the brother of famous singer John Newman, failed to impress a single person with his performance of his song Embers.
Some suggested it was "revenge" for Brexit but the outspoken presenter had no qualms saying he didn't think that was the reason why the UK did so badly.
Piers launched an extraordinary attack on the singer following the UK's flop.
In a stinging tweet, he blasted the "crap song", "crap singer" and "crap performance" on the dazzling night hosted at Ahoy Arena in Rotterdam in Holland.
He wrote: "The UK didn't get 'nul points' in the Eurovision Song Contest because of some sinister revenge for Brexit.
"We got 'nul points' because we had a crap song, performed by a crap singer who gave a crap performance. End."
The UK dropped to the bottom of the leader table with 3,500 fans watching on at the venue.
Italy took home the winning trophy as Maneskin secured 524 points on the night.
Next year will be hosted in Italy in line with the Eurovision Song Contest's tradition.
France landed second place and Switzerland was just behind them in third.
Ahead of the competition, James urged the UK to back its Eurovision Song Contest entries more.
He told Metro : "I was speaking to someone form Europe and they were saying the UK is a really important country in the competition and they’re glad we’re here and making an effort and I think that’s all we can do.
"In Sweden, people really care and we need to do the same. Today, Clara Aamfo played my song on Radio One and Scott Mills – people hear it, talk and get behind the song in the UK like they do in other countries.
"We can do well if we make the effort. People need to be more positive – come on guys, it’s not like we’re terrible – we’re really good at music!"
