Ofcom, the UK comms regulator, says it has received "legally-binding undertakings from Phones 4U committing them to change a number of their practices which will stop them from breaching consumer protection laws relating to the sale of mobile handsets and contracts."
A joint Ofcom-Staffordshire Trading Standards investigation found that Phones 4U had breached consumer protection laws by, for example:
not providing customers with a refund when they returned faulty handsets within a reasonable period of time, that were purchased directly from Phones 4U;
and
making misleading, false or deceptive representations or omissions to consumers about matters such as network coverage in particular areas, or what was included in their mobile phone plan.
Ofcom says Phones4U cooperated with the investigation "leading to a substantial reduction in complaints. In addition, Phones 4U implemented changes to its staff training procedures and operations."