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Daily Record
Daily Record
National
Sean Murphy

Edinburgh Gin to launch new 'Fleabag' inspired bottle with all profits going to the Arts

Fleabag creator Phoebe Waller-Bridge has teamed up with a top Scottish drinks producer for an exciting new gin project aimed at helping the arts.

The limited-edition bottle by Edinburgh Gin will tell the inside story of her iconic one-woman-show turned TV series.

With the juniper spirit created in collaboration between the two, the bottle for the gin features a specially screen-printed, hand-drawn illustration of Phoebe looking into a deep blue Edinburgh night sky.

Designed by the actress herself and filled with hidden details, the gin pays homage to Edinburgh's role in making the show happen in the first place.

Phoebe Waller-Bridge has teamed up with Edinburgh Gin (Getty)

Pheobe first performed Fleabag at the Edinburgh Fringe Festival in 2013, leading to rave reviews, her breakthrough moment and global recognition.

All profits from sales of this limited edition release will contribute to the arts’ recovery by creating subsidies that will help the next generation of talent to return to the Edinburgh Fringe Festival in 2022.

With it hoped that more than £150,000 will be raised by the project.

Actress, writer and producer, Phoebe said: “Gin and theatre are my two great loves.

"We wanted this bottle to capture a glimpse of Edinburgh in all her mystery and wonder, through the eyes of Fleabag who found her first home there."

The new Fleabag Gin (Edinburgh Gin)

The spot-lit solitary chair she would use to perform on stage also features in the design, as well as the bittersweet exchange from Fleabag’s final scenes.

“I Love You” is handwritten by Phoebe, whilst “It’ll Pass” has been penned by Andrew Scott, the actor who played the character of Hot Priest, Fleabag’s complicated love interest.

Each bottle will be filled with the distillery's Classic London Dry gin, which features botanicals chosen to capture the landscape, the history and the inimitable spirit of the capital.

With a very limited run of bottles, fans are being asked to register at edinburghgin.com for exclusive access to the pre-sale, which takes place on July 20.

The bottles, priced at £48, are then expected to go on general sale from early August before being delivered in August, during the Fringe Festival.

Speaking about the project, Phoebe added: "I hope every purchase inspires outrageous and creative conversations over ice while bringing the beloved Fringe festival back to life.

"It’s important to add that Andrew Scott hand wrote a message on the bottle… if that isn’t incentive enough to hunt one down and hold it against your cheek, I don’t know what is.”

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