Phillip Schofield was left in disbelief and far from impressed by a This Morning caller's response to winning £1,000 on the show on Monday.
The woman picked up the phone to play Spin to Win - the programme's daily game show which invites viewers to play for the chance to win big money, holidays and a This Morning goody bag.
The game hangs on them firstly answering the phone to Phillip and Holly and then giving the day's correct phrase rather than saying "hello."
The lucky caller on Monday's show was a lady called Janette from Manchester although she didn't appear to be feeling too thrilled at being on This Morning.
After she chose the wheel over the balls, presenter Phillip's spin won her £1,000 but her reaction wasn't quite what you'd expect from someone who'd just won a a grand as, after an awkward silence, she responded: "Oh, er, oh, great."
Her far from enthusiastic reaction prompted Phillip's face to crumple as he looked into the camera in disbelief.
Things then got even more awkward as, to win the This Morning goody bag, callers have to answer a question about the show, but Janette told Phillip and Holly: "I've not really been watching it this morning."
Phillip replied: "Haven't you? If you've been entering for a year you should know we give you the answer to this."
Janette managed to answer correctly to win the bonus prizes but, not wanting any more small tall with the presenting duo, swiftly hung up.
Phillip remarked: See ya. Yeah, gone. Not that thrilled. Really?"
And then, making a direct appeal to any viewers at home who were considering taking part in Spin to Win, he added: "Right, if you fancy your luck and you want to spin the wheel and be a little bit excited if you win a thousand pounds, entries for tomorrow's game are now open."
At the end of last month Phillip was left ranting at viewers after he and Holly were forced to abandon Spin to Win as callers either failed to answer the phone or answer with 'hello.'
He fumed: "Oh come on! What's the matter with you? What did you enter for?!" before adding: "Do enter, don't say hello, try to be in!"