Phillip Schofield 's replacement in upcoming We Buy Any Car adverts has been 'revealed' following the news that the TV presenter has now parted ways with the company.
It was announced last week that Phillip, 60, would no longer be the face of the motor trade company - after having appeared in adverts by the brand for several years.
The news came after it was noticed the firm had removed profile photos of Phillip amid him being falsely accused of skipping the queue to see the late Queen's coffin.
We Buy Any Car said recently that the decision to part ways was made prior to the drama, and it's now been reported that TikTok star Mufasa is his replacement in the ads.
Mufasa, whose real name is Jeff Obeng, is known for his dance videos, some of which have gone viral - with him boasting more than 892,000 followers on the platform.
The TikTok star - who is understood to be based in the US - was seen filming scenes for the brand's new advert yesterday (October 5) outside a branch of We Buy Any Car.
He was seen on the set wearing his signature colourful attire, which consists of an orange and green shirt, bright red shoes, a pair of brown loafers and black socks.
It's the same outfit that features in most of his videos on social media, with him having amassed almost 5 million likes on his TikTok since his first post on the platform in 2019.
He appears to be showing off his dance moves on the forecourt of the car buying service in photos which were taken during the filming of the new advert earlier this week.
Discussing his involvement, a source has told the Sun : "Mufasa is just what the brand needs to inject some energy into the adverts after the backlash following 'queue-gate'."
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"Bosses had to make a quick decision after Schofield was axed, and the hope is that a TikTok star will also appeal to a younger audience," they further commented.
Mufasa has risen to prominence on social media over recent years, with him best known for videos in which he's seen dancing whilst travelling alongside a moving vehicle.
He's also known for having collaborated with fellow TikTok star Hypeman - real name C.T. Moody - on the song Friday, which was released by Riton and Nightcrawlers last year.
Philip has appeared in promo material - including TV adverts - for We Buy Any Car for several years, prior to the news that he would no longer be the face of the brand.
Addressing the change in posters, a spokesperson for We Buy Any Car said the firm and Phillip had "agreed earlier this year that [their] campaign would come to an end in 2022".
The spokesperson said they had worked together for over five years and said of his departure: "The decision was made prior to any recent stories regarding Phillip."
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