Phillip Schofield joked about receiving Ofcom complaints after discussing an alternative to viagra on This Morning.
Holly and Phil talked hot cross bun ice cream sandwiches, sex toys and Miriam Margolyes on today's show.
One segment included Dr Chris Steele discussing the latest medicines, including a new "rub-on sex gel".
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MED3000 is a topical gel for the treatment of male erectile dysfunction.
It claims to work six times faster than viagra, saying users will see a result in 10 minutes.
Dr Chris revealed that EU regulators have given their initial approval for the gel to be sold over-the-counter.
This Morning's resident doctor said he thought the gel may even help women enjoy sex more.
After speaking in detail about it, Phil joked: "Morning Ofcom."
Fans agreed, with one saying: "@Ofcom will be busy after the start of #ThisMorning."
Kay tweeted: "Ofcom’s gonna be chokkablock after this."
Leigh-Anne tweeted a gif of Spongebob panicking and wrote: "Exclusive footage of Ofcom right now."
And Stephanie joked: "What's going on today? Talk of viagra and now women's sex toys all before 11am."
