Phillip Schofield let slip a sex toy gaffe leaving his co-host Holly Willoughby gobsmacked.
The This Morning presenter was involved in a discussion about holidays when he made the faux pas live on air.
Speaking to Money Saving Expert Martin Lewis, who was advising a caller called Rebecca about a question relating to Love Holidays, Phil accidentally called the holiday company Love Honey.
Realising he had got it wrong, he looked down at his notes and corrected himself before giggling as Holly remained quiet and grinned nervously.
Schofe then quipped: “That’s a whole different kind of package coming through the door.
“It’s a different package holiday.”
That destroyed Holly who threw her head back with laughter, putting her hands on her mouth.
“Totally different,” she agreed once she recovered.
The incident led to the adult toy and lingerie company getting more than a few mentions on social media as viewers had a laugh at the presenter’s expense.
Phil of course took it in his stride and posted a video of the incident on Instagram, with the message: "As we said, that is an entirely different package coming through the door."
He also retweeted a post from Love Honey, who took great delight in his slip of the tongue.
They tweeted, along with a duel photo of someone pulling a face and then smiling: “When you confuse your Summer hols with our Summer Sale.”
“It happens to the best of us @schofe. #ThisMorning.”
This Morning airs weekdays from 10am on ITV.
