Phillip Schofield made a brutal jibe at Piers Morgan during tonight's Celebrity edition of 5 Gold Rings.
The Good Morning Britain host will feel humiliated after finding out he was the subject of one hilarious question.
As comedian Jimmy Carr took to the game board, Phillip revealed the next challenge was to "find Piers Morgan's marbles".
"We are in the GMB studio and they’re just about to go on air but Piers Morgan has lost his marbles," joked Phillip.
The audience and Rachel Riley, who was also competing with a member of the public, burst out laughing.
To find Piers Morgan’s marbles Jimmy had to start from the centre of the X, take 11 steps south-east, and then 10 steps north.
He placed the gold ring down where he thought the marbles were going to be and waited nervously for the result.
"Let's have a look.. have you found Piers Morgan's marbles?" asked Phillip as the audience giggled once again.
5 Gold Rings viewers took to Twitter after watching the hilarious moment - even tagging Piers so he would find out.
One viewer said: "Piers you lost your marbles again!"
"Nobody will ever find Piers' marbles," added another.
A third joked: "I don't think @piersmorgan's marbles are in the @GMB studio. Or anywhere else, for that matter."
"@piersmorgan Has lost his marbles, has to happen sometime @Schofe lol," said a fourth.
Unfortunately, Jimmy did not manage to find where Piers' missing marbles were hiding.
Countdown star Rachel went for the steal and tried to work it out using maths rather than walking around the board.
Jimmy jokingly asked: "What do you know about maths?"
Rachel admitted her logic was "completely rubbish" and also failed to locate Piers' marbles.
*5 Gold Rings airs Sundays on ITV at 7pm
