Phillip Schofield was left shocked today as Alice Beer explained how much bunches of dried and preserved flowers cost.
Alice hosted a segment all about the latest trend for dried flowers instead of fresh flowers.
Alice showed off a variety of bunches from John Lewis, Bloom and Wild and various other companies.
The first three bunches from Bloom and Wild started at £40 in price and Phil was left stunned.
He looked in dismay at Alice and said: "£40!!"
Alice said he had used up his "one and only shocked facial expression" and told him to behave for the rest of the segment.
The other bunches and boxes of flowers continued to go up in price and Phil's face showed his disgust as Alice said: "Do you want to go and sit in the corner Schofield?"
Phil said he didn't like any of the flowers showcased and asked why some of them were artificially coloured saying people shouldn't mess with the beauty of nature.
And viewers were left as shocked as Phil at the prices, with many of them taking to social media to comment on the cost.
@susannaedits said: "£40 for some dry flowers are they taking the mick."
@sofaspectator said: "Sorry I'm with phil! £40!!!!!!!!!!!!! There are much cheaper alternative dried flowers out there!"
Fi said: "40 quid for dead flowers? Rip off!!"
Kyle S said: "40 QUID FOR DRIED FLOWERS."
Ali Green said: "I’m with Phil! Dried flowers are horrible and look dead and just a dust catcher."
And Diana Parker said: "I'm with @Schofe £40 (shocked face emoji)"
*This Morning continues at 10am on ITV tomorrow
