Phillip Schofield and Holly Willoughby were shocked on Thursday as one This Morning guest spoke about eating rabbits.
The presenting duo invited Gyles Brandreth onto the latest edition of the ITV show to discuss recent headlines.
The conversation soon turned to a new reality show featuring bunny rabbits, which is being narrated by Towie star Pete Wicks and is called The KitKat Big Bunny Hutch.
As mum-of-three Holly gushed over the cute bunnies, Phil described the show as "“absolute genius" and said: "It’s a brilliant idea," before saying it was a great move from KitKat's PR team.
Gyles then made a rather shocking comment - which left both Holly and Phil open-mouthed.
"I love it, actually I love Kit Kat too - particularly the dark chocolate version," he said.
"But I love bunnies too. Some people still eat rabbit for lunch, extraordinary!" Gyles added, as Holly and Phil looked stunned.
"Aren’t they adorable," Gyles continued. "There are people who have rabbit stew still, it’s quite a dish!"
But Phil was quick to interrupt him and shouted: "Stop it! We’ve just watched them running around a little hutch!"
The first episode of The KitKat Big Bunny Hutch aired on Monday 22 March on kitkat.co.uk.
Bunnies Coco, Marble, Alice, Snowy and Popcorn are all hanging out in a hutch together, where they’re becoming acquainted with their home and each other.
At the end of the week, one lucky bunny will be crowned the KitKat Easter Bunny 2021 after viewers vote for their favourite rabbit.
*This Morning airs weekdays at 10am on ITV.
