Phillip Schofield and Holly Willoughby said they were 'so sorry' after a competition winner kept swearing on This Morning.
The hosts were back on the ITV daytime for a new week on Monday and were playing a game of Spin To Win.
The game is well known among viewers and sees callers who give the correct phrase - and do not say 'Hello' - when called win anything from £750 to £3,000.
Successful viewers have the choice of spinning the wheel or letting Holly dip into her tombola to discover their prize.
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Today's caller was the lovely Linda who was quick to put a smile on the hosts' faces.
After being in disbelief about being on the show, Linda asked if they could take £50 out of whatever she wins and donate it to the emergency services, a hospital, or children's charity.
And after choosing the wheel, because Holly's "no good" with the balls, Linda hit the jackpot with it landing on £3,000.
She then asked the hosts to up her charity donation to £100.
But before she could go, there was the small matter of the "bag of shizzle" viewers know is filled with This Morning branded merchandise.
"You've really made my day," she said before the hosts reminded her that there was more.
"The bag of s**t," Linda is heard saying on the other end of the phone.
"No, shizzle Linda," Phil quickly corrected before saying: "Sorry," as Holly couldn't hold back her laughter.
The pair then lost it over Linda's momentary slip.
"We're all thinking it Linda," Holly giggled. "It's true, it is," Phil agreed.
"It is a bag of s**t," Linda repeated as Phil shouted: "No, shizzle!"
Holly put her finger to her mouth to say 'shh' but couldn't stop her laughing.
"Don't say it again," Holly pleaded as they carried on before they finished the segment.
"Nobody's been quite so honest," Phil laughed as Holly said: "I'm so sorry."
But This Morning viewers found it hilarious.
"Linda, you've just made my day! #ThisMorning," one laughed.
Another screamed: "LINDA CALLING IT A BAG OF S**T TWICE HAHAHAHA IM DEAD #ThisMorning
"Oh Linda, you're priceless. #thismorning," a third added.
A fourth said: "Still laughing. Linda, not all heroes wear capes #ThisMorning."
Responding to a viewer on Twitter after the show, Phillip said: "Linda hit the nail on the head .. twice.
"Our favourite Spin ever."
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