Peyton and Eli Manning have a faux sibling rival that has been used in marketing dating back to their famous “This is SportsCenter” ad campaign from 2006.
The NFL has tapped into that marketable “sibling rivalry” by pitting Peyton (AFC) against Eli (NFC) as the two coaches for this year’s Pro Bowl Games. Peyton and Eli have already released several commercials promoting the Pro Bowl’s flag football game, including one in which Peyton declares “Mom loves the AFC more.”
The brothers also released a spoof recreation of a famous scene from the 2001 film Zoolander that has recently become a viral meme. From the NFL’s official Twitter page:
narrator: they are bruhs 😂 pic.twitter.com/63Ol9XmHRB
— NFL (@NFL) January 23, 2023
In the original, “Derek Zoolander” (Ben Stiller) delivers the “You’re excused, and I’m not your brah” comeback line to “Hansel” (Owen Wilson).
Peyton plays the part of “Zoolander” and Eli plays “Hansel,” adding on “Yes you are” as a nice touch that personalizes the message for the Mannings.
This year’s flag football Pro Bowl game will air on ESPN, ABC and Disney XD on Sunday, Feb. 5.
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