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The Guardian - AU
The Guardian - AU
Business
Sarah Butler

Pets at Home Christmas range bids to show pets are not just for summer

santa hat on cat
A santa hat is bound to make your cat much happier at Christmas. Well, maybe not in this instance. Photograph: Alamy

Pets at Home has credited its loyalty scheme and services such as new vets practices and grooming salons for its strong sales over the summer.

Sales at stores open for more than a year rose 4.2% in the six months to 9 October as food and accessories, also sold well. Christmas is not as important to Pets at Home as many other retailers, because sales of pet food, services and medicines tend to be fairly constant all the year round. But the group is hoping to cash in on the rising desire to pamper pets with a special range of Christmas accessories including santa hats for guinea pigs, fluffy robin cat toys and woolly sweaters for dogs. Shoppers may be spending less on food and drink for themselves, but the pet market continues to grow strongly with sales expected to rise by 13% over the next three years to nearly £7bn. Pets at home said sales of merchandise including food and accessories rose 8.9% in the half year.

Shares in Pets at Home rose 2.7% to 176.8p as the retailer said its sales performance gave it “further confidence in our ability to deliver on our expectations for the full financial year.” However, the shares remain substantially below the 245p level at which the company floated in March.

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