3am.co.uk has just had a spectacular flameout with Peter Andre, over the latter's decision to sign on as brand ambassador for Costa Coffee's new flat white coffee. "Do you know where we're supposed to be right now? At a central London coffee shop, waiting for five glorious minutes with Peter Andre. However, instead we're going to tell you exactly why we won't be obediently trotting along to meet him," the Daily Mirror's gossip site told readers today. Just like the good old days, when the column's original trio of mavens had spats with Oasis, 3am.co.uk has let rip over a list of demands sent over by Pete's PR people CAN Associates. The demands included: only interviewing Andre about Costa Coffee and the event, not asking any questions regarding anything else, giving CAN Associates full copy and headline approval, not running any Katie Price pictures in the article. And finally... "3am online, under all circumstances, must accompany the photographs of Peter Andre with positive text/captions/headings". As 3am.co.uk put it: "We've all seen contracts like this before, particularly those of us who've worked on celebrity magazines, but nobody is more controlling than CAN, who might want to look into changing their name to CAN'T."
