One of the most iconic moments of Ladies Day 2017 was when Pete Price got called a lizard.
Pete had stopped for a catch up with the ECHO and said: “It is so relaxed, it is so gentle here today and there are the most beautiful people on this earth here.”
But just as Pete finished his sentence - one passerby shouted: “You’re a lizard”.
However, rather than his usual outspoken stance, Mr Price took a more gentle approach to the perpetrator - and offered him a hug instead.
And this year, Pete has chosen the perfect accessory for Ladies Day as a message to all the haters.
Wrapping up for a cold day, the radio DJ could be seen with in an all-black ensemble with an umbrella in tow.
Choosing a full-length coat button-up coat, Pete added a pop of colour, accessorising with a jewel-encrusted liizard.
The broadcaster, who has worked in the industry for more than 30 years, has become famous for his meltdowns at prank callers on his talk show, who often bombard him with the bizarre taunt - and even shout it to him when he’s out and about in public.
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One particular caller started the trend, which at one point became so popular that it trended worldwide on Twitter.
Pete explains: “It all started when I tried to get a guest called David Icke on the show.
“He’s famous for thinking that the royal family are reptiles disguised as humans - but every time we tried to get him on my show he would cancel at the last minute and we could never manage it.
“Then we got a phone call from what seemed like a normal caller, and mid-sentence he just started saying ‘Pete you’re a lizard’ and said that’s why David Icke wouldn’t come on the show.”
