Trinity Mirror has appointed Pete Picton as editorial director of Mirror Online, a further sign of the publisher's digital focus.
Picton will be responsible for the editorial output across all the group's online platforms and, according to the press release, "will be tasked with significantly increasing audience engagement and growth."
Picton, who was MailOnline's deputy publisher for three years, managing editor of The Daily and editor of Sun Online, spoke of the Mirror's strong heritage and said he was looking forward joining its digital team.
He will report to Lloyd Embley, editor-in-chief of the Daily and Sunday Mirror, who spoke of Picton's "calibre" and the fact that he is an experienced tabloid journalist.
Simon Fox, Trinity Mirror's chief executive, said: "Pete's arrival here is a clear indication of how we are attracting the very best digital talent in the business."
Source: Trinity Mirror
