October 2005: Anna Wintour, editor-in-chief of US Vogue, is hit with a pie by anti-fur demonstrators as she attends a Paris fashion show. Peta's vice-president, Dan Mathews, said the pie – a vegetarian tofu tart – was retaliation for the magazine's decision to run fur ads while refusing to use Peta's anti-fur messages, despite the animal rights group offering to pay the same feePhotograph: APAugust 2006: A protesters wrapped in cellophane, mimicking meat packaging, at a pro-vegetarian demonstration in central LondonPhotograph: John D Mchugh/AFP/Getty ImagesOctober 2003: Dan Mathews holds a banner during a show by the Italian designer Gianfranco FerrePhotograph: Patrick Hertzog/AFP/Getty Images
An advert lobbying against the fur trade, featuring models including Naomi CampbellPhotograph: PetaOctober 2006: Peta activists protest against the use of real fur for the traditional bearskin helmets of the British Queen's Guard, outside the British embassy in MadridPhotograph: Victor Fraile/Reuters1998: Mathews poses in a Dolce & Gabbana shop window as activists storm the boutique, spraying red paint and startling passers-by, in Milan's designer districtPhotograph: Stefano Rellandini/ReutersMembers of Peta protest against the practice of live export of sheep from Australia and New Zealand, outside the Australian embassy in LondonPhotograph: Ian Waldie/Getty ImagesA Peta billboard in San Diego comparing animal slaughterhouses to the HolocaustPhotograph: Tim Tadder/AP1994: Mathews and fellow Peta activist Julia Sloane run up a street in central Madrid wearing nothing but a banner. Its message translates as 'We'd rather wear nothing than wear fur'Photograph: Sergio Perez/Reuters2008: A naked protest against fur on the steps of Barcelona CathedralPhotograph: Albert Gea/Reuters
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