An Indian court on Friday rejected French liquor giant Pernod Ricard’s plea seeking permission to resume sales in New Delhi, extending a three-year absence from one of the company’s most important showcase markets.
The maker of Absolut vodka and Chivas Regal whisky has been locked in a prolonged legal and regulatory battle with authorities in the Indian capital, where its licence renewal application was rejected in 2023 amid an ongoing investigation into the city’s now-scrapped liquor policy.
Pernod counts India as its biggest market globally by volume and the city of New Delhi typically used to account for about 5% of its countrywide sales before it became unable to sell its products, reports Reuters.
The latest setback adds to mounting business and regulatory troubles for Pernod in India, its biggest market globally by volume.
