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Daily Record
Daily Record
Emily Sleight & Rachel Williams

Perfume fan comparing Aldi's £7 Jo Malone 'dupe' finds one major difference

A shopper has been left so impressed after comparing Aldi's 'dupe' of a Jo Malone perfume to the real thing that she's urging fans to snap it up.

The budget supermarket chain has become well-versed in providing beauty fans with a range of high-quality designer dupes of major brands including NARS, Benefit and more.

Given that a 100ml bottle of Jo Malone's Pomegranate Noir cologne costs £110, Aldi's £6.99 100ml perfume offers huge savings. Naturally, as a fragrance fan who doesn't leave home without a spritz, Emily Sleight of the Liverpool Echo took it upon herself to test out the line.

The discounter has become popular for imitating the luxury Jo Malone brand, which it has replicated in a variety of candles, reed diffusers and fragrances. Just recently, the German grocer expanded its range of Jo Malone 'dupes' with its new Eau De Parfum said to be similar to the designer brand which could retail up to £55.

While the price difference is certainly appealing, could Aldi's own perfumes hold a candle to the popular brand?

Emily, a self-confessed "mega-fan of Jo Malone scents", flocked to her local Aldi store to pick up the Hotel Collection No.3 Pomegranate Eau De Parfum for just £6.99.

As the reporter had previously purchased the Jo Malone Pomegranate Noir fragrance before, she was able to provide an honest look into how Aldi's version compared to the pricey brand and this is what she had to say...

How the bottles compared

Aldi's Jo Malone 'dupe' was put to the test (Aldi)

One of the first things we all notice about perfumes is, of course, the bottle, and Emily admitted that Aldi's budget bottle looked had some weight to it and looked "virtually the same" as Jo Malone's pricier version.

In fact, the budget perfume looked so elegant that the reporter said that she didn't expect it to "look that good", adding that it could easily pass as a Jo Malone bottle at first glance.

She also noted a few minor differences with the bottle lid, while the colour of the label and font were pretty much identical with the Jo Malone brand.

How the scent compared

With the fragrance being the most important part of the review, it's good news to report that the Jo Malone fan wasn't disappointed with Aldi's budget perfume.

Speaking of the fragrance, Emily explained: "The scent of the 'No. 3 Pomegranate' was virtually identical to Jo Malone's Pomegranate Noir, and I was so impressed. I thought there might be a little difference between the two, like with the packaging, but it really did smell exactly the same."

The big difference

There were a few minor differences with the quality between Aldi and Jo Malone (The Liverpool Echo)

While the bottle and the fragrance itself were very similar, Emily did note that there were a few things that didn't quite match up to the pricier brand - namely the quality.

She noted that the actual consistency of the Hotel Collection version was more watery and less potent than the Jo Malone perfume.

And while Jo Malone's perfume leaves a slight tingle on your skin after a spritz, Aldi's felt very light and was found not to have the longevity that the designer brand had.

Emily said: "I wore the perfume for a full day at work and could barely smell it by the end of the day - but that isn't necessarily a negative. As this perfume is such good value, it means you can spritz it as many times as you like without worrying about wasting it."

The overall verdict

Despite the minor differences in the quality, Emily has urged other shoppers "to run to Aldi and grab their Hotel Collection Jo Malone perfume dupes, because the products are seriously impressive."

While the scent might not last as long, the reporter said the scent is virtually identical - and at £6.99, you can't really complain with the savings you are making.

Emily added: "To top it all off, the bottles are absolutely stunning, and look way more expensive than a £6.99 perfume. Why would I want to spend so much money on an expensive perfume when I can grab one at my nearest Aldi that smells just as good? I'm amazed to say the least!"

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