A fragrance expert has issued a stark warning to perfume lovers about the places they should never keep their scents. In a viral TikTok video with 5.2 million views, 'Professor Perfume' Emelia said she ‘can’t take it anymore’ after seeing so many people storing fragrances in their bathrooms.
In the video Emelia points at aesthetically pleasing bathroom shelfies with perfumes and asks “do you see anything wrong with these photos? It’s come to my attention that no-one on Tiktok or Pinterest knows the proper way to store perfume.”
The rookie mistake could be costing shoppers hundreds of pounds, wasting expensive perfume and forcing them to buy more.
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Emelia explained: "If you keep your perfume in the bathroom when you shower, all of the steam, all of the constant temperature fluctuations are going to spoil your perfume a lot faster than if you store them correctly.”
The perfume enthusiast also warned against placing bottles on your dresser and windowsill too, and offered the optimum alternatives that will keep your fragrance fresh for ‘years’ - and one of them is pretty unconventional.
She said: “Store your fragrance in a cool dry dark place. I always recommend your closet or a dresser drawer. Some people keep them in the fridge - you don't have to go that far - but when you store them correctly they will last you for years and years.”
And you don’t have to keep your bottles of perfume in your fridge with your meat and cheese. You can buy mini fridges specifically for your beauty products, like perfume, skincare and other makeup products to keep them fresh.
Fragrance expert and Head of Marketing at The Fragrance Shop, Iember Gordon, agreed, adding. "Your fragrances may look pretty on your vanity or bathroom shelf, but fragrances can break down in fluctuating temperatures or humidity.
“If a fragrance gets hot and cold a lot, this causes it to 'sweat' and condensation can get into the fragrance and cause unwanted chemical reactions to occur, which can ruin your favourite scent. Instead of storing your scents in the bathroom or on your desks, bedside tables etc, preserve them by storing them in a cool dark place, such as a cool drawer away from direct sunlight."
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