You're going to reap... should the BBC be spending our licence fee money on expensive Perfect Day-style marketing campaigns telling us all how fab it is?
It's a question - and dilemma for the BBC and its supporters - that comes to mind once again with the news that the corporation is gearing up for a new broad-brush marketing campaign, to promote the organisation as whole and its social and cultural significance to the UK.
The BBC is planning a corporate marketing campaign with the scope and ambition the like of which has not been seen since 1997's Perfect Day - although the creative execution will be very different to that grandiose re-working of a Lou Reed song, featuring a stellar cast of music stars.
If you are a fan of the BBC and happy to pay the licence fee, why do you need a fancy promo telling you what you already know - it's a great organisation? If you're not a fan, is another example of the BBC's self-aggrandising, which you're paying for as usual, really going to change your mind?
