He’s a favourite with children across the world.
And now Percy Pig is being brought to life for the first time ever - in the new M&S Christmas advert.
The advert shows Percy, helped by his fairy friend, uncovering a range of festive showstoppers from Triple Chocolate Panettone to Collection Golden Blonde Christmas Puddings.
READ MORE: Cosy igloos are coming to Bristol Christmas Market 2021 - and you can book them now
M&S tweeted about the ad this morning, and said: “The sparkly new M&S Christmas ad is here!
"Percy Pig comes to life for the first time EVER, and along with his fairy friend, they discover the delicious delights of the M&S festive Foodhall.
"What’s making it to your Christmas table this year?
SpiderMan's Tom Holland has been revealed as the voice of Percy Pig in the ad - the first time the character has ever been heard speaking, the Mirror Online reports.
Speaking of voicing Percy, the actor said: "I’ve loved Percy Pigs for as long as I can remember, and when I was asked to be his voice – his first EVER voice – it took me less than a second to say yes.
"Getting the snort right was a challenge, but I hope I nailed it and you all like what you hear! I did consider asking for a lifetime supply of Percy Pigs but I figured I’ve got to save room for all of that amazing M&S Christmas food.”
There will be eight ads in total and M&S' festive fairy is being voiced by none other than Dawn French.
Want our best stories with fewer ads and alerts when the biggest news stories drop? Download our app on iPhone or Android
