Limited edition Lego figures of Welsh icons such as Sir Tom Jones and Dame Shirley Bassey have appeared online for nearly £200, just days after they went on sale for a fiver.
Huge queues could be seen snaking out of St David's Centre in Cardiff on Sunday (March 1) as hundreds waited to get their hands on the highly collectible minifigures, the money from which went to homegrown charities.
Released to celebrate St David's Day, the range - of which only 50 were made - also included Gareth Bale, Gareth 'Alfie' Thomas and Nessa from hit TV comedy Gavin and Stacey .
Shoppers were asked to make a minimum £5 donation for each - with all proceeds being donated to good causes such as Velindre, Pride Cymru, Ty Hafan, Valley’s Kids and Noah’s Ark.
But now, less than 48 hours later, the items have turned up on eBay for vastly inflated sums - with Sir Tom, in particular, going for a starting bid of £199.99.
And, while the seller - who goes by the name of 'minigametrade' - is promising a further 10% cut will go to the needy, some are calling the move little more than tokenism.
"Assuming the Sir Tom figure sells for £199.99, that breaks down to £19.99 which the seller will then have to split between the five charities," said one angry Lego fan, who queued to buy hers.
"That means they can each look forward to just £3.99, which doesn't even equate to the cost of the figure's original selling price."
The woman, who didn't wish to be named, added that she's confident all five minifigures in the range will eventually be listed, with some sellers omitting to make donations altogether.
"There's no doubt others will follow suite, and I'm sure some of those won’t offer any money at all to charity," she said.
"It's unfair to genuine collectors and, more importantly, to the charities involved for someone should profiteer in this way."
