Parents with young children they need to pick up from school were told they needn't apply for a job at a Lancashire football club.
The job advert for non-league AFC Fylde was posted earlier this week but has since been removed.
The vacancy for General Manager of Football at the National League North side was not suitable for people who have to pick up their kids from school, the club said.
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The now deleted advert on jobsinfootball.com states: "We work hard at Fylde so again, don't apply if you are looking for a work-life balance or have to pick up the kids from school twice a week at 3.30."
Nobody at the club was available to comment when contacted by LancsLive and the club has not issued any statement on the backlash.
Described by one potential applicant, who wanted to stay anonymous, as "the most passive aggressive job description you'll ever see", the non-league club's ad said:
"We are seeking a general manager to work directly alongside the director of football.
"These roles currently report directly into the chairman and will do for the foreseeable future. While focused on the general day-to-day running of the non-football side of the club the main focus will be on the commercial aspect of the role and developing the Fylde brand.
"The successful candidate must, therefore, be able to demonstrate a successful track record in a similar role within the sporting and entertainment industry. Football experience, although an asset, is not a requirement, but a fanatical eye for detail and the ability to write and implement a detailed strategic plan is!
"This is a hands-on role and requires hands-on leadership from the front so delegators and office dwellers please don't apply. If not already apparent, we are not a Premiership club and therefore every penny and every fan has to be fought for and respected.
"You will need to be proactive in your approach to everything. We work hard at Fylde so again, don't apply if you are looking for a work-life balance or have to pick up the kids from school twice a week at 3.30.
"You will need to live close to the club and immerse yourself in the local community at all levels."
Responding to the advert, writer and football coach Paul Watson tweeted: "Latest tellingly grim football job listing courtesy of AFC Fylde.
"Because God forbid someone might want a job that allows them to also enjoy life or have children."
Responding to Paul, one Twitter user said: "Yuk. Appreciate some jobs might not be able to offer flexibility but the idea that flexibility is the opposite of 'working hard' is disgusting."
One Twitter account, called Non-League Volunteers, posted: "I’m absolutely disgusted by this job advert.
"I think this needs reporting to The National League."
The advert has since been deleted, with a link to it stating: "Sorry, that job is no longer available. Here are some results that may be similar to the job you were looking for."
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