Serums are the hardest working products in your anti-ageing regime. This is where brands put their most hyped miracle ingredients – and where they stake their biggest anti-ageing claims.
But can the products really live up to the hype? “Yes!”, say the real women who tested these products for us in the Real Beauty Awards this year.
To find out what’s worth spending your money on, we created a shortlist of the latest, greatest serums and sent each one to five different women to trial for a month. Their feedback, and nothing else, was what decided the winners.
We weren’t looking for delicious feeling moisturisers (though we did find them elsewhere - check out our Day Cream winners for more on that). More than any other category, this one is all about results. We wanted fewer lines, reduced wrinkles and younger-looking skin, and there were some outstanding results this year.
Fancy being a Real Beauty tester yourself? Join up here!
If you fancy being a Real Beauty tester yourself, we’re looking for people to test products for us all year round – for free! Just click here
