This Morning celebrity chef Gino D'Acampo has been sporting a new look of late, but it seems to have reached its peak and fans don't all approve.
The 43-year-old has been wearing a bandanna and viewers of the ITV daytime TV show have already poked fun at the Italian for his new accessory.
But, it seems he has gone a step too far for some who took a dim view to the dad-of-three wearing the headgear with a tuxedo.
Posting a snap of himself with his two sons on Instagram , fans immediately piled in with comments about his choice of fashion.
He had previously told This Morning viewers that he was wearing the kerchief, which originates from India, while he 'grows his hair out' and instead of a chef's hat.
He told Holly Willoughby: "I’m in and out of the kitchen all the time, so instead of wearing a chef's hat I’ll wear this. Don’t you think it’s cool?"
But his reasoning hasn't stopped fans' jibes, one, coulsonlesley said: "Why the bandanna?"
Another, lou_c_welsh said: "What the f*** are you wearing that stupid bandanna for? It makes you look ridiculous. I think you're covering something up. There's no way a grown ass man would wear that s*** lol."
A third, tinapayne1280 said: "Lovely photo but what with the bandanna??"
Another, jacquie11 said: "Oh please just stop with this bandanna nonsense..."
And another, angelatancock added: "What’s with the bandanna. You're not in the kitchen."
Gino has been a regular chef on This Morning for over a decade and has 12 cookbooks and a number of successful restaurants across the UK.
