People still trust mainstream media

A survey by the research and information firm LexisNexis has found that people trust traditional news sources more than blogs and other online media. Lexis says the "future of trust" lies in mainstream media such as newspapers, magazines, television and radio - which must be a comfort as its business relies heavily on such sources. The survey found more than half of those quizzed (52%) rely on traditional sources for news that significantly affects their lives, while 13% do rely mostly on emerging media, such as citizen journalists, blogs and podcasts. I don't find this too surprising, though I'm not certain we can be sure of "future trust". It's early days yet in the communications revolution. Indeed, see Martin Stabe's intelligent comment on this survey. (Via World Advertising Research Centre)