Labour's People's PMQs, where Gordon Brown was to take questions from a live audience and via email and Twitter, is currently underway. Now, there is an argument that small audiences for specific web activities don't matter so much so long as you reach the right people because the costs of production and distribution are relatively small (if your Facebook party invite is seen by 100 people, but those 100 people are friends, or admirers, then everything's good.)
But I can't believe Labour is thinking the same about the 250 or so people watching the People's PMQs, according to the figures on its own website (see the screengrab above). I've been watching for a while and it hasn't managed to yet climb above 300 viewers. The choice of ex-Labour MP Oona King as moderator, even if she was always more of a Blairite, is only adding to the feel of a stage-managed event. Guardian Whitehall correspondent Polly Curtis, who is in the studio, tweets: "Most questions suspiciously convenient - but not all."
Some people will be naturally (very naturally) dipping in and dipping out so the total figures may well be over a thousand - though that really isn't a lot for an hour of the party leader's time mere weeks away from a general election.
Update: This man says he chased Brown to his limo and may be on the evening news.
