The Government’s latest Covid slogan, “Get boosted now”, has been made the subject of online jokes this evening – with many comparing the new accompanying logo to a Hula Hoop.
The phrase featured in the Prime Minister’s address to the nation on Sunday as he urged people across the country to get their third jab in the fight against Omicron.
The same slogan was then emblazoned on the front of podiums during the Downing Street press conference on Wednesday evening.
Social media users soon compared the yellow “O” in “now” to the circular salted snack.
One user wrote: “Why is there a KP Hula Hoop in the ‘Now’? And what is it meant to represent?”
Another chimed in, remarking of the diagonal lines also incorporated into the design: “Now I’m no graphic design expert but this looks like a sign from a hula hoop themed laser quest.”
"Is it me or... hula hoops anyone?" another wrote.
"Phew! I'm glad I'm not the only one who saw that "O" and immediately thought of Hula Hoops," wrote another.
The new “Get boosted now” slogan is just one in a long line of slogans used by the Government through the course of the pandemic.
When the UK first went into lockdown in March 2020, the Prime Minister introduced the slogan “Stay at home, protect the NHS, save lives” as non-essential businesses were instructed to shut.
The messaging then changed in May that year to “Stay alert, control the virus, save lives”, in a move to help ease the UK lockdown but not end it immediately.
In June 2020, the public were urged to remember the slogan “hands, face, space”.
“Eat out to help out” hit headlines in August 2020 for a month-long scheme which saw Britons eat more than 100 million discounted meals to support the hard hit hospitality industry.
Then, in September 2020, the slogan of “Rule of six” was used after a rise in coronavirus cases across the UK prompted the Government to ban gathering of more than six people in England.
In January 2021 “Stay at home, protect the NHS, save lives” saw a revival, and two months later, in March, “hands, face, space” was amended to add “fresh air” as a reminder that ventilation was also a crucial element in reducing the risk of Covid transmission indoors.
July saw the introduction of “keep life moving”, a slogan the PM said emphasised “the need to continue to progress cautiously”.
